In 18 months you've done what most cleaning companies take 5–8 years to accomplish. This proposal shows exactly how we turn your existing momentum into a system that works while you sleep — without losing the quality that makes Kiki's different.
Every week you operate without a follow-up system, you're leaving a measurable amount of money on the table. Here's what the numbers say.
"We're a sales business — not a cleaning business. We just happen to sell cleaning."
Exactly right. And every sales business needs a system. Right now, your system is Oscar's phone and a spreadsheet. Phase 1 replaces that with infrastructure that scales with Kiki's — not against it.
They're compounding losses. Every week without a fix, the cost increases.
Every lead who didn't close on the first call cost you $125 to acquire. They didn't say no — they said "not right now." But without a follow-up system, "not right now" becomes "never." That's 50–80 contacts in a spreadsheet representing $6,000–$10,000 in revenue you've already paid for and never collected.
Right now, every lead — regardless of quality — goes through one of you. You're spending 3–4 hours a day qualifying people who want jobs, are looking for one-time cleans, or are price shopping. That's founder time — your most valuable resource — going to intake management instead of growth.
Your primary follow-up channel is being throttled for spam. This isn't a future risk — it's happening now. As volume grows, a platform built for personal calls will keep fighting you. You need business-grade messaging infrastructure built for exactly what Kiki's is becoming.
Everything below is built around one non-negotiable: your voice, your tone, your standard — automated and scaled. The system learns to sound like Kiki's before it's allowed to represent Kiki's.
Before we touch any technology, we run a dedicated session to document exactly how Kiki's communicates: the tone, the rhythm, how you handle objections, what you say when a client pushes back on price, how you greet a high-value lead. This becomes the operating manual for every automation we build. Nothing goes live until it sounds like you.
Strategy · Week 1 · Required foundationGoogle Ads, website form, flyers, and referrals — all connected to a single real-time pipeline. Every lead tracked, every status visible, nothing falling through the cracks.
GHL + Integrations2–3 smart questions before any human contact. A weekly client gets flagged for immediate attention. A one-time move-out goes into a separate flow. You know who you're talking to before you pick up the phone.
Landing page · GHL formsEvery contact in that Google Sheet gets migrated to GHL and receives a personal-sounding reactivation sequence — timed messages that sound like Oscar remembered them and reached out personally.
Email + SMS sequencesThe lead who said "the price is a bit high" enters a 60-day sequence that keeps Kiki's top of mind. When they're ready — and statistically, many will be — you're the first call they make.
Automated multi-step sequencesOscar and Manuel get notified only when a lead has cleared the filter. High-value signals — weekly service, executive area, immediate need — trigger priority alerts. The noise disappears.
GHL workflows · Push notificationsThese aren't estimates pulled from thin air. They're built directly from the numbers you shared with us.
Every week has a concrete deliverable. You'll see progress from day one, not month three.
Communication mapping session. Channel audit. Historical database review. Tone documentation and sign-off.
GHL pipeline architecture. Google Ads integration. Pre-qualification form live. Smart notification system configured.
Historical database migration. Reactivation campaign launched. Nurturing sequences built and tested end-to-end.
Flow refinements from early data. Full handoff with Oscar and Manuel. Dashboard walkthrough. System running independently.
The system pays for itself by month two through CAC reduction alone. Revenue from reactivated leads is entirely on top of that.
One setup. One monthly. Everything included.
30 days from now, your acquisition runs on autopilot. Your leads are followed up. Oscar's phone is for the clients that matter.